Increase awareness of air pollution harmful impact

Increase awareness of air pollution harmful impact

Your solution: The success of any measure to limit pollutant emissions requires the acceptance by the citizens that, in turn, implies a correct perception of the main pollutant emission drivers. There is a need for appropriate communication strategies addressing multiple targets. On one side, scientific information should be provided in the right format by the scientific community to both policymakers and the public. On the other hand, equally important is the role of the media in turning on a spotlight on crucial/impactful issues such as the environmental ones, and in producing the information in a way that people can easily understand.

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